• 09. oct. 2026
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Advance Capital Partners Completes Acquisition of WOOP!

Ljubljana, 9th October 2026 - The Advance Capital Partners SIS private equity fund has completed the acquisition of a 70% majority equity stake in WOOP! following the fulfillment of the conditions precedent and receipt of approvals from the relevant competition authorities. After nine years of development, WOOP! will build on its successful concept of active entertainment and experiences with a new majority owner, accelerating the development of its entertainment and sports parks and its expansion across European markets.

“We believe that the concept that is already attracting visitors to five parks in Ljubljana, Maribor, and Graz can also deliver a top-quality entertainment experience in other European cities. WOOP! brings together a wide range of active entertainment experiences under one roof, creating significant opportunities for international expansion. Our goal is for WOOP! to operate more than ten of its own locations and generate over EUR 50 million in annual revenue by 2030. In the first phase, we plan to enter three to five new countries by opening our own parks, while we intend to develop a franchise network to support further growth,” said Matej Runjak, Member of the Management Board of Advance Capital Partners.

“With the support of Advance Capital Partners, we will be able to achieve our goals much faster and more effectively in the coming years. The experience gained in Graz, where we opened our first park outside Slovenia last year, provides a strong foundation for further adapting our concept to international markets. This year, we want to lay the groundwork for opening at least two new parks, which is why we are looking for suitable and sufficiently large locations where we can bring together a diverse range of activities for families, groups of friends, and corporate clients. Every market has its own characteristics, so we want to adapt the offering at each new location to the habits and expectations of local visitors and develop a strong understanding of what they are looking for and what will encourage them to return. At the same time, Advance Capital Partners’ experience in international markets will help us strengthen our development team and prepare more effectively for opening parks simultaneously in several countries,” said WOOP! founder Samo Habič, who, together with the other two co-owners, will remain part of the management team.


The story of WOOP! dates back to 2017, when Samo Habič and Miran Razoršek joined forces to open the first trampoline park, which also became the new home of the Dunking Devils acrobatic group and was designed with the support of professional acrobats. Over the years, the company has successfully expanded both its offering and portfolio of attractions, continuously adapting to evolving customer preferences and the needs of different visitor segments. What started as a trampoline park has grown into a comprehensive experiential entertainment platform offering karting, bowling, escape rooms, laser tag, virtual experiences, climbing walls, mini golf, billiards, darts, and numerous other attractions. Today, the company operates four entertainment and sports parks in Ljubljana and Maribor and opened its first park in Graz, Austria, at the end of 2025. In Slovenia alone, WOOP! parks welcome more than 300,000 individual visitors each year, as well as over 500 corporate clients and more than 10,000 schoolchildren participating in sports days and end-of-year excursions, while the company also hosts more than 4,000 birthday parties annually. In September, WOOP! unveiled a refreshed visual identity and, under the slogan LET LIFE BE FUN, continues its journey toward becoming the leading entertainment and experiences platform in the region.


This notice is of an informative nature and is intended solely to inform the public about the activities of Advance Capital Partners, upravljanje alternativnih investicijskih skladov, d.d., Dalmatinova ulica 8, 1000 Ljubljana, Company Registration Number: 9430598000, Tax Identification Number: SI63283069, Registered Capital: 684,200.00 EUR, which is registered with the District Court in Ljubljana, www.acp.si (Advance Capital Partners d.d.), and is authorized by the Securities Market Agency to manage alternative investment funds. Nothing in this notice shall be construed as a promise, guarantee, or projection of future performance or results. Advance Capital Partners d.d. manages two alternative investment funds, i.e., Advance Capital Partners d.d., specialni investicijski sklad, k.d., Dalmatinova ulica 8, 1000 Ljubljana, Company Registration Number: 9450017000, Tax Identification Number: SI75430576, which has the status of a special investment fund and is subject to the supervision of the Securities Market Agency, and Advance Capital Partners d.d., alternativni investicijski sklad II, k.d., Dalmatinova ulica 8, 1000 Ljubljana, Company Registration Number: 9699597000, Tax Identification Number: 40649466, which is intended exclusively for professional investors. This notice does not constitute a marketing communication, an offer, or an invitation to subscribe to or acquire units of the specialized investment fund Advance Capital Partners, d.d., SIS, k.d., or the alternative investment fund Advance Capital Partners d.d., AIS II, k.d. This is a marketing communication. Please refer to the Offering Memorandum of the Advance Capital Partners d.d., SIS, k.d., and Advance Capital Partners d.d., AIS II, k.d., and to the KID before making any final investment decisions.