Advance Capital Partners will take over Unitur

Ljubljana, 11^th March 2025 - Advance Capital Partners has signed an SPA with Zreče based Unior for the acquisition of Unitur, one of Slovenia’s largest tourism companies. Private equity fund Advance Capital Partners SIS (ACP SIS) will, in addition to the purchase price for a 100% equity stake in Unitur, also assume the company’s financial obligations. The transaction is expected to be completed in the summer or autumn months, pending approval from relevant competition authorities. 

“Unitur, with its Rogla ski resort, Terme Zreče, hotels Rogla, Planja, Brinje, Natura, Atrij, Vital, Klasik, and Medico, along with chalets, hostels, villas, bungalows, pools, wellness facilities, and numerous restaurants, is one of the largest tourism companies in Slovenia, with significant multiplier effect on the local economy. With a financially strong and stable owner, the company will now be able to unlock its full potential. Without a doubt, Unitur is entering a key investment cycle, in which we aim to enhance the existing offering, develop additional complementary services, boost hotel occupancy rates, and establish a year-round destination. This would allow Rogla and Zreče to position themselves alongside Austrian, French, and Italian resorts, while also creating a more stable and predictable environment for employees who have been developing the location for half a century,” said Aleš Škerlak, President of the Management Board of Advance Capital Partners. “As with our other companies, we have set long-term objectives for Unitur as well, and we aim to invest in the company also through potential acquisitions of comparable businesses,” Aleš Škerlak added.

“Unitur is an important part of the Unior Group, built over generations by its dedicated employees. This is a very difficult but well-considered decision that also brings several positive aspects. With this strategic step, Unior will gain some financial relief, allowing us to focus more on our core business. At the same time, Unitur will gain an owner with strong financial backing and a clear vision for further development of tourism in Zreče and Rogla. We believe that Advance Capital Partners, with its expertise, experience, and financial strength, will enable Unitur and its unique tourism facilities to grow and reach their full potential. Rogla and Terme Zreče are renowned destinations with substantial untapped potential, which is why I’m pleased that we have found a partner who recognizes this and is committed to long-term investment in their growth and development. It is also crucial that the new owner will bring stability and predictability for all employees, who, with their dedication and professionalism, will continue to shape Unitur’s success story,” said Robert Vuga, President of the Management Board of Unior, upon signing the SPA. “On this occasion, I would like to sincerely thank all Unitur employees for their hard work and dedication over the years. Without them, Unitur would not have achieved the success it enjoys today,” added Robert Vuga.

Advance Capital Partners specializes in private equity and is led by a team of seasoned professionals with an outstanding track record that has successfully executed over 30 of the most complex mergers and acquisitions in the region. For each portfolio company, Advance Capital Partners defines a clear strategy and fosters growth in partnership with existing owners and management. In the first three fundraising rounds, Advance Capital Partners secured EUR 198m for its ACP SIS fund, making it the largest private equity fund in the region. ACP SIS fund is subject to Securities Market Agency oversight and plans to invest in up to 12 companies, developing them into leading players in the Adriatic region with over 20 million inhabitants. The fund’s target sectors include energy solutions, IT, mobility/logistics, specialized retail/e-commerce, healthcare, industrial technologies, and other special opportunities that may emerge on the market. The company’s second alternative investment fund ACP AIS II, with a target size of EUR 50m, holds a majority equity stake in Big Bang Group, which has expanded into Croatia, Serbia, and Bosnia and Herzegovina in recent years. By 2028, the group is expected to generate approximately EUR 600m in revenue.